Founded by Omer Cohen, a former Israeli Special Operations Officer, who put his past fitness experience training the Israeli military elite units into action in Miami’s current fitness industry. Besides of being a trainer, Omer is an IronMan Triathlete who competes in Sprint & Olympic triathlons, as well as Half and full Ironman races all over the world.

Omer is nationally certified with the N.C.S.F (National Council on Strength and Fitness) and CPR/AED (Automated External Defibrillation) certified by the American Red Cross. Omer has been a personal trainer in Miami since 2005.

Omer has extensive experience as a personal trainer, having previously worked at many fitness facilities, including Proper Form in South Beach, Miami Beach Fitness in North Miami Beach, and high-end private spas in the Aventura / Golden Beach / Bal harbor area. He is also well trained in ‘Krav Maga,’ the well-known Israeli one-on-one Self Defense technique in which Elite Israeli military units and counter terrorism units train; Omer has developed a more friendly technique for his clients in Miami who are interested in Krav Maga training.

As a personal trainer, Omer felt there was a need in the market to bring trainers directly to the clients’ house. There are many clients out there for whom travel to a local gym is undesirable, for various reasons - Some have a good enough fitness facility at their residence; Others wish to avoid the financial burden of an annual gym membership that is rarely if ever used; Some prefer the convenience of having a trainer waiting for them at home at the end of a long working day - Whatever the reason, many people won’t train if the trainer won’t come to them!

Therefore, Omer handpicked and assigned a group of Elite Trainers to work with him, serving the clients of Miami at their homes.

All of our trainers are nationally certified, CPR licensed and nationally insured, so you can be sure you take no risk.